H&M Criticised by Doctors for Isabeli Fontana’s ‘Too Tan’ Skin » Celebrity Gossip

Isabeli Fontana

Back in December 2011, H&M was in trouble for using computer generated bodies with real heads in order to feature their products – and it seems that the critics are on their case again, this time for promoting tanorexia in a new set of ads where the bikini model is simply ‘too tanned to be healthy’:

From Huffington Post:

Isabeli Fontana, who models H&M’s newest summer swimsuits, is dark. Really dark.

Dark enough, in fact, to get some doctors in a bit of a tizzy. Dr. Ralph Braun, a dermatologist and professor at University Hospital Zürich, told 20 Minuten, “I find this very alarming.” If Isabeli’s skin is the standard for tan, says Braun, then we’re in trouble:

    “Many people, especially young, will to emulate this and will try to just as brown, even though their [skin] type it’s not possible.”

Amanda Ammann, a former Miss Switzerland and sufferer of skin cancer, also told 20 Minuten, “I think it’s a shame, because such advertising conveys a wrong impression.”

Trying to emulate someone so tan could lead to an addiction to tanning — which, as doctors have recently confirmed, is officially called “tanorexia.”

Below: Brazilian model Isabeli Fontana and her usual skin color:

Isabeli Fontana

Isabeli Fontana

Isabeli Fontana